Strategic Growth Lead

Insights · Cape Town, Western Cape
Department Insights
Employment Type Full-Time
Minimum Experience Experienced

Are you a seasoned marketing professional driven to design and implement successful global campaigns that drive brand growth? Do you feel that you could increase community adaptation to our platform? Read on because this role could be for you! 

The Company
We are a fast-growing non-profit social enterprise with offices in the Netherlands, Portugal, South Africa, India, Kenya, and Ethiopia. Triggerise builds digital platforms that motivate users - primarily young women and adolescent girls - to make positive choices. We work together with local communities and use nudges like reminders, discounts and reward points to encourage our users to access and use health products and services. We also support our users in becoming entrepreneurs and adding value to their economies.

All of our Triggerise offices are comfortable, open spaces filled with enthusiastic, international colleagues. Whether you are working from our biggest office in Nairobi, the fast-growing office in Addis, or from home, our people are young and our culture is global and dynamic. Our work environment is fast-paced, informal, and friendly. 

For this position, we are open to remote work and will happily accept applicants from any Triggerise Location.

The Job

As the Strategic Growth Lead, you’ll be responsible for developing and implementing the global communication strategy that will aim to build brand awareness, customer satisfaction and engagement. You'll create and oversee execution of marketing strategies for new products, launches, events and promotions. You'll also be responsible for: 

  • Growth marketing across all Triggerise locations, with a focus on increasing platform adoption across regions. 
  • Developing and implementing Triggerise’s marketing and communications strategies for key offers, tailored to strategic objectives in respective geographies. 
  • Managing relationships between communication and advertising agencies and overseeing production of all communication materials.
  • Content generation and acting as the custodian of all branded content to ensure that it aligns with our strategic focus. 
  • Reporting and measuring of the implemented growth strategies.

About You

You are a seasoned growth marketing professional, with proven delivery of successful growth campaigns. You're innovative, analytical and forward thinking in your approach and have the ability to see the bigger picture. You can identify key areas to improve and add value, which results in an increase of traffic and usage of our platform.


  • You hold 5+ years of experience in the digital marketing / growth marketing space.
  • You have experience in East African markets as well as other markets in SSA.
  • Holding a Bachelor's Degree would be preferable
  • You have experience in managing stakeholders across various geographies and functions

The Rewards

At Triggerise we believe in being open, also when it comes to salaries. The salary brackets for this position, excluding benefits, are R45 000 - R68 000 in South Africa, Br 51 900 - Br 77 900 per month in Ethiopia, KSH 260 000 - KSH 390 000 in Kenya and €2 400 - €3 600 Portugal. We will offer you a salary in this bracket depending on your level of experience and how it relates to your future colleagues. If you would like to know more about the salaries in our other locations, please contact us. 


In addition to your monthly salary, we offer you:

  • Great secondary benefits 
  • A personal development budget.
  • Unlimited holidays, if you can make it work with your team you’re good to go.
  • Growth opportunities.
  • A product to help shape as we grow, to leave your mark on how we do things.
  • A vision that we trust that you will do your job without us having to invent unnecessary rules and regulations.

The Details

Interested? Click Apply for This Job! Want more information? Check out our website or contact our Global Recruiter. We only accept applications through the apply links, not by email.

Thank You

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  • Location
    Cape Town, Western Cape
  • Department
  • Employment Type
  • Minimum Experience